Atlassian Data Center price changes effective February 2026: what you need to know

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f you are running Atlassian products in a Data Center environment, February 17, 2026 marks a significant date for your budget planning. Atlassian has announced pricing updates that will increase costs for Jira, Confluence, and Jira Service Management Data Center deployments by 15% or more.

This is not just a routine price adjustment. It arrives alongside Atlassian's broader strategy to transition customers to Cloud, with Data Center products scheduled for complete end-of-life in March 2029. For many organizations, this pricing change represents a decision point: renew early to lock current rates, absorb the increase and plan a later migration, or accelerate a move to Cloud.

Here is exactly what is changing, when it takes effect, and how to evaluate your options.

What is changing and when

Atlassian notified Data Center customers on January 15, 2026, that pricing updates would take effect on February 17, 2026, at 12:00 AM PT. The changes apply to three core products:

• Jira Software Data Center

• Confluence Data Center

• Jira Service Management Data Center

The impact depends on which pricing tier you're currently using. Most customers today are on standard list pricing, but organizations that were Atlassian customers before October 2019 may be on legacy "Advantaged" pricing plans.

For list pricing customers, the increase is straightforward. Expect a flat 15% across all user tiers. If you're on Advantaged pricing, the increase ranges from 18% to 40% depending on your user tier, as Atlassian completes the process of aligning legacy plans with current list pricing.

Academic and community programs remain unchanged. Academic institutions continue to receive 50% off commercial list prices, and eligible nonprofit organizations still receive Community licenses at no cost. Marketplace apps are priced independently by their developers, so they're not subject to these changes.

Price increase breakdown by product

Here is exactly how the pricing changes break down by product and pricing tier.

List pricing changes

Product	Increase	Applies To
Jira Data Center	15%	All user tiers
Confluence Data Center	15%	All user tiers
Jira Service Management Data Center	15%	All user tiers

These increases apply to new purchases, renewals, and upgrades. Any quote created or modified on or after February 17, 2026 will reflect the new pricing.

Advantaged pricing changes

Product	Increase Range	Notes
Jira Data Center	18-40%	Varies by user tier; final alignment to list pricing
Confluence Data Center	18-40%	Varies by user tier
Jira Service Management Data Center	18-40%	Varies by user tier

Advantaged pricing was introduced in October 2019 as a grandfathered rate for existing customers at that time. While new customers since then have paid list prices, Advantaged customers received smaller increases. The FY26 pricing update completes the alignment process and brings all customers to the same pricing structure.

What is not changing

• Marketplace apps: Third-party apps from the Atlassian Marketplace are priced independently by their developers. Each vendor sets their own pricing strategy.

• Academic discounts: Remain at 50% off commercial list prices for eligible institutions.

• Community licenses: Continue to be available at no cost for eligible nonprofit organizations.

• Enterprise License Agreements (ELAs): Custom agreements are not impacted by this pricing notice.

• Cloud pricing: This announcement does not affect Atlassian Cloud products, which had separate pricing updates in October 2025.

  
  

Critical timeline: key dates beyond the price change

The February 2026 price increase is one milestone in a longer roadmap. Understanding the full timeline helps you make strategic decisions instead of reactive ones.

Date	Milestone	What It Means
February 17, 2026	New pricing takes effect	All quotes, renewals, and upgrades use new rates
March 30, 2026	End of Sale for new customers	New customers can only purchase Cloud; existing customers can still renew
March 30, 2028	Last renewal/upgrade date	Existing customers cannot expand user tiers or purchase new Marketplace apps
March 28, 2029	Data Center End-of-Life	Products become read-only; support ends

What each deadline means practically

February 17, 2026 is the immediate concern for budgeting. If you've got quotes pending or a renewal approaching, any action taken on or after this date uses the new pricing.

March 30, 2026 matters if you're not currently a Data Center customer but have been considering it. After this date, new Data Center licenses won't be available for purchase. Your only option for joining the Atlassian ecosystem will be Cloud.

March 30, 2028 is the last date existing Data Center customers can expand their user tiers or purchase new Marketplace apps. If you anticipate growth, you'll need to plan your final tier expansion before this date.

March 28, 2029 is the hard stop. Data Center products will reach end-of-life and become read-only. All organizations still on Data Center will need to have migrated to Cloud or an alternative platform by this date.

Your strategic options: stay, migrate, or evaluate alternatives

Every organization needs to evaluate three paths forward. The right choice depends on your compliance requirements, technical constraints, and long-term platform strategy.

Option 1: Extend Data Center (short-term stability)

This option works well if you've got specific constraints that prevent an immediate move to Cloud.

Best for: Organizations with strict data residency requirements, complex customizations that aren't Cloud-compatible, or those needing more time to plan a migration.

Pros:

• Maintains your current infrastructure and workflows

• No immediate disruption to operations

• Time to plan a more gradual migration

Cons:

• Costs are rising (15% now, potentially more later)

• Fixed end-of-life deadline in 2029 means migration is inevitable

• You're investing in a platform with a defined sunset date

Action items:

• Consider early renewal before February 17, 2026, to lock current pricing

• If you anticipate user growth, plan your tier expansion before March 30, 2028

• Audit your Marketplace apps for Cloud compatibility

Option 2: Migrate to Atlassian Cloud (recommended path)

This is Atlassian's recommended direction and works well for most organizations.

Best for: Most organizations, particularly those without strict data residency constraints or complex on-premise customizations

Pros:

• Continuous feature updates and innovation

• No infrastructure maintenance or server management

• Access to AI features like Atlassian Intelligence and Rovo

• Better mobile experience and remote access

• Built-in compliance certifications (SOC2, ISO 27001, GDPR)

  
  

Cons:

• Subscription model with ongoing costs

• Some Marketplace apps may not have Cloud equivalents

• Data residency considerations for regulated industries

• Migration requires planning and execution effort

  
  

Migration incentives available:

• Step-Up Credits: Apply the pro-rated value of your unused Data Center license toward Cloud subscriptions

• Dual Licensing: Run parallel Data Center and Cloud environments during transition (up to 12 months)

• Cloud Migration Trials: Free Cloud trials for the duration of your remaining Data Center subscription

• Atlassian Ascend: Loyalty discounts of 10-20% for migrations to Cloud Enterprise by June 2027

  
  

Option 3: Evaluate alternative platforms

Some organizations are using this transition as an opportunity to evaluate whether Atlassian remains the right platform.

Best for: Organizations concerned about cloud-only futures, seeking self-managed control, or facing specific compliance needs that Cloud can't meet.

Alternatives mentioned in market discussions:

• ONES.com | All-in-one Project Management Tool for Enterprise : Self-managed or private cloud deployment with migration tools for Jira/Confluence

• OpenProject: Open-source project management with on-premise options

• Easy Redmine: Self-hosted project management platform

  
  

Considerations:

• Migration effort to a new platform is typically higher than migrating to Atlassian Cloud

• Feature parity varies; evaluate whether alternatives meet your workflow requirements

• Long-term support and roadmap stability for alternative platforms

• Total cost of ownership including infrastructure and maintenance

How to prepare: actionable steps for your organization

Regardless of which path you choose, there are immediate actions you can take to minimize cost impact and reduce future risk.

If your renewal is before February 17, 2026

• Renew early to lock current pricing for your next term

• Consider a multi-year renewal if you're certain you'll remain on Data Center through 2028

• Request your quote now. Quotes generated before February 17 remain valid until their expiration date

  
  

If your renewal is after February 17, 2026

• Calculate the budget impact of the 15% increase

• Use this as a trigger point to evaluate whether Cloud migration makes sense now instead of later

• Consider whether the price increase changes your ROI calculations for staying on Data Center

  
  

If you are considering Cloud migration

• Audit your apps: Check which Marketplace apps you use and whether Cloud equivalents exist

• Review data residency: Confirm whether Atlassian Cloud meets your data location requirements

• Calculate TCO: Include infrastructure savings, reduced admin time, and built-in compliance in your comparison

• Explore dual licensing: Run both environments in parallel to test Cloud before fully committing

  
  

For all Data Center customers

• Document your environment: Map your customizations, integrations, and workflows

• Review user growth projections: Plan your final tier expansion before the March 30, 2028 deadline

• Create an internal timeline: Set decision deadlines for your team to avoid last-minute pressure

• Engage stakeholders: Ensure IT, procurement, and business users are aligned on the strategy

  
  

How On Point can guide your Atlassian strategy

As an Atlassian Gold Solution Partner, we've helped organizations across Malta, Czechia, Ghana, and Nigeria navigate their Atlassian journeys. The February 2026 pricing changes are significant, but they don't have to be disruptive with proper planning.

What we offer:

• License analysis: We review your current environment to quantify exactly how the price changes affect your budget

• TCO modeling: We build Cloud vs. Data Center comparisons specific to your user counts, apps, and infrastructure costs

• Migration planning: From assessment to execution, we manage the technical and organizational aspects of Cloud migration

• Training and enablement: On Point Academy provides team training to ensure smooth adoption of new platforms

  
  

Our approach:

We believe in what we call "hand-holding through deployment." Software transitions succeed when teams understand not just the technical steps, but the why behind platform changes. We work with you to ensure your employees are fully trained and your systems are optimized for long-term success.

Related resources:

• Jira Software solutions

• Jira Service Management

• Confluence

• Jira Cloud Migration services

• On Point Academy Atlassian training

  
  

Get personalized guidance

Every Atlassian environment is different. The right path depends on your specific apps, integrations, compliance requirements, and growth plans. Contact our team for a personalized assessment of how these pricing changes affect your organization and which steps make sense for your timeline.

Frequently Asked Questions

Which Atlassian products are affected by the February 2026 price changes?

The price increases apply to Jira Software Data Center, Confluence Data Center, and Jira Service Management Data Center. Atlassian Cloud products, Bitbucket Data Center, and Marketplace apps are not affected by this specific pricing update.

How much will my Atlassian Data Center renewal cost after February 17, 2026?

If you are on standard list pricing, expect a 15% increase. If you are on legacy Advantaged pricing, increases range from 18% to 40% depending on your user tier. The exact amount depends on your current tier and which products you use.

Can I still buy Atlassian Data Center licenses after the February 2026 price increase?

Existing customers can continue to renew and expand through March 30, 2028. However, new customers cannot purchase Data Center licenses after March 30, 2026. After that date, Cloud is the only option for new Atlassian customers.

What happens if I do not migrate from Atlassian Data Center before the 2029 end-of-life?

After March 28, 2029, Data Center products will become read-only and no longer receive support or updates. You will need to have migrated to Cloud or an alternative platform by this date to maintain functionality.

Does the Atlassian Data Center price increase affect Marketplace apps?

No. Marketplace apps are priced independently by their developers. While some app vendors may adjust their own pricing, they are not subject to Atlassian's Data Center pricing changes.

Are there any discounts available to offset the Atlassian Data Center price increase?

Atlassian offers several migration incentives including Step-Up Credits (applying unused DC license value to Cloud), Dual Licensing (running both environments during transition), and the Ascend program (loyalty discounts of 10-20% for Cloud Enterprise migrations by June 2027).